Euronautic is a renowned nautical company with extensive experience in providing all types of charter management services. With over 70 charter vessels based in Biograd na moru and a new charter base, they faced the challenge brought about by the uncertainty of the upcoming season.
Euronautic is a renowned nautical company with extensive experience in providing all types of charter management services. With over 70 charter vessels based in Biograd na moru and a new charter base, they faced the challenge brought about by the uncertainty of the upcoming season.
The pandemic posed a significant challenge and uncertainty for all charters, and Euronautic recognized the need for expert assistance. They required a campaign plan that would be different and innovative, setting Euronautic apart from others.
The campaign plan encompassed several services, demonstrating our understanding of the client's desires and needs. The primary goals were to increase engagement on social media and boost sales, considering the overall market situation.
After analysing all client needs, we developed an advertising strategy on Facebook and Instagram. We established a schedule for regular blog posts on the website and PR articles on portals. We also set up continuous email newsletter delivery with all the latest updates, along with expert posts on LinkedIn.
All deadlines were met, even though it was a time-sensitive campaign. Digital advertising continuity was maintained, and the click-through rate (CTR) increased by 80% in the first 50 days of the campaign. Instagram posts received 95% more likes than before our campaign takeover, and the number of users on social media increased by 42%.
All the objectives of our campaign for Euronautic were achieved. The quality of our work and adherence to set deadlines spoke for themselves. The common ground we found with the client and the successful collaboration led to a special level of connection.
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