E-mail marketing

Retain existing customers

Has this year been slower for you than usual? Do you nostalgically long for past, better times and wonder where your previous clients have disappeared to?

You advertise regularly and even send out newsletters and occasional personalised e-mails. Yet the readership is poor and the response so minimal that you sometimes feel like Robinson Crusoe stranded on a deserted island. You have probably concluded that hardly anyone reads your e-mails — and you are likely right.

Newsletter campaigns may seem simple to create, and many fall into the trap of doing them themselves. But newsletters are more than just announcing discounts and offering new products.

What does a good newsletter look like?

• The message must be personalised
• Text and images should be optimised
• Have one specific goal
• Highlight the value for the recipient

On one hand, newsletter messages keep you in touch and remind recipients of your services; occasionally you can delight them with a symbolic discount. On the other hand, they inform potential clients about updates and sales news.

That way you gain the favour of customers who will always return, while leaving suppliers with the impression of a reliable partner who takes care of their business.

What we do

We will devise e-mail campaigns that generate more inquiries for you. We manage your e-mail campaigns in a way that engages your contacts and creates loyal customers.