Do you have profiles on social media and think that is enough for you? Think again. Quality management of social media and advertising on them requires a lot of time, knowledge and strategy. Do you know how many opportunities you've missed because you've only relied on social media? Find out why it is important to think more broadly and how to ensure that your business does not remain hidden in the sea of content.
If something isn't on social media, it didn't even happen - we all know that already.
Today, it is very difficult to find a person without at least one social media platform, whether he uses it privately or for business. Everyone has them.
Facebook, Instagram, LinkedIn, TikTok, WhatsApp, Messenger and similar platforms have become an integral part of everyday life.
Given the huge selection, it's easy to find what suits you best personally.
Have you ever thought a little more about how you run social media for your business?
Do you have social media and are you active on them? This is great, especially if you are in constant communication with your followers.
But if you don't have anything else for your business, other than just them... hmmm. Don't have a website for your company or business nowadays? To put it mildly, it is not good, nor desirable.
The Internet is not just one place, but a network of interconnected systems, servers, computers and data. Realistically, only a global catastrophe can bring down the Internet.
And while the World Wide Web is a "place on the Internet" where there are websites and various information, social media are platforms stored on someone's servers, and the owners of those platforms are also the owners of your information.
If the social network "falls" or is unavailable, your data, work and communication... Where are they?
There is a big difference in existing on the Internet in the form of a solid website and a social media platform of which you are a "tenant". If one part of the Internet crashes, no one will notice, and if a social network crashes, everyone who uses it will know.
It is very unlikely that all social media will go down at once, but if you only have one and it is not available for a few hours, and it happens, listen that those few hours are very important to you... You can imagine the rest yourself.
We've all experienced it, when Instagram and WhatsApp went down and people rediscovered the charms of plain SMS, and influencers despaired.
Basically, imagine a situation where your entire business, all your products or bookings, are on a social media platform that you don't have access to for some reason. And you have no back-up anywhere else. You don't have a website, you don't have anything.
And that's why it's necessary to run social media in addition to a website, or a physical store, if you have one.
That way, you can offer a complete package, all your products or services - and you've covered all fronts, as they say.
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Running your own business only and exclusively on social media is not enough and there are several reasons for that - here's why:
Having social media and posting a few pictures on them or posting something occasionally is fine for your personal profile, but it's not enough for a business one.
Managing a social media platform, be it Facebook, Instagram, LinkedIn or any other, without regular maintenance and posting, is the same as having your own store that you never clean, for example. People will "enter", see that no one is doing anything there, and leave.
But the impression that something is wrong there remains.
You certainly don't want to give that impression. And if you feel that managing social media is too much for you - a digital marketing agency is always available.
Especially if you've been running social media the wrong way until now. And believe us, there are many wrong ways, because everyone thinks they are doing what's best.
If you do something, do it well, not half-heartedly.
Wondering if you even need social media for your business?
The answer is simple - yes, absolutely.
Although it is possible to do business without them, a presence on social media is almost indispensable today. There are numerous advantages that you should not ignore (and they are free by the way), and some of them are:
However, it's not enough to just have a profile - you have to be active. So not just occasionally, but consistently.
It is not enough to post a post and forget about it; it is important to maintain communication with followers after each post.
Don't just be a "serial liker" and click likes on comments or post pictures in bursts, then not post anything for months - react.
In addition to the fact that publishing posts that are meaningful, related to your work, informative, visually appealing and so on - it is important not to forget about the post after you have posted it.
Your followers expect a quick reaction, but also a human approach.
If they have questions about products, services, delivery or pricing, you should respond promptly and in a personalized manner. Automated responses can help, but they should never replace the human factor – because it creates connection and trust.
Choosing the right social media platform depends on your brand, target audience and specific business goals.
There is no universally best platform, but there are those with the greatest potential and user base, such as:
How to choose the right platform?
First, analyze your target audience: where do they hang out the most and what kind of content do they consume? For example, if you are targeting younger generations with dynamic and creative formats, TikTok and Instagram are the right choice. For professionals and the B2B sector, there is LinkedIn.
The secret is not to be present on all social media, but to choose platforms where you can connect with the audience and show the real value of your brand.
It is estimated that the total number of users of social media in 2024 was 5.07 billion people, which is approximately 62.6% of the world's population.
The greatest growth is recorded in the regions of Asia and Africa, where the number of new users is increasing thanks to the spread of mobile Internet.
The huge rise of short video formats (TikTok, Reels, YouTube Shorts) suggests that you should invest in entertaining, informative and quickly consuming content.
"Older" platforms like Facebook and YouTube continue to dominate, making them an indispensable part of any broader marketing strategy.
LinkedIn and X (Twitter) remain important for targeting specific groups (B2B, political and social topics).
Social media advertising is very effective, especially for small businesses that are just starting to build their brand.
Social media advertising, especially Facebook advertising, targets a specific audience and helps create a personal connection with users, which is essential for initial success.
The problem arises when the business focuses exclusively on social media, and by that they are understood as the only contact with the audience. Consider that a business that exists only on social media is not the best thing you can do for yourself and your company.
The opinions of the profession are divided, but it is generally considered that only social media (although they are very useful and their profiles are free), actually portray business as unprofessional.
It is recommended to use different forms of advertising, as well as a high-quality website in combination with managing social media.
A well-optimized website is essential for organic growth, especially if you use SEO properly and blog regularly.
SEO enables better positioning on search engines, while social media, such as Facebook and Instagram, have their limitations when it comes to achieving long-term growth, which is where SEO excels.
If you plan to use Google or YouTube ads, having a website is a must. Without it, you significantly limit your business.
Many people don't realize how difficult it is to grow your audience solely through social media without the support of a website that is your "digital store".
Creating websites does not necessarily have to be a big expense and it is certain that you want a quality website for your business. Especially if it is a web shop, for which it is important that it is user friendly and visually attractive. A website increases your visibility and it is the image of your business in the digital world and without it you do not look professional.
If you have a bad (outdated, slow or incomplete) website or your social media are bad (you don't have enough followers, you don't communicate with them, you rarely post and you don't advertise) it will spoil the image that your potential followers (and future customers) have or might have about you.
And that's not what you want.
Simply put - it's not good to rely on social media management as your only marketing tool or strategy.
How do you actually intend to advertise well and run your company or trade in general, if all your focus is on just one thing, i.e. on just one social media platform? In this way, you lose all the audience that you could attract with the help of other content such as Google ads or newsletters that you will send, which will lead to your website.
In the end, we can conclude: when it comes to a website, you need to know that you are its owner and that you create content on it.
This is not the case with social media, because the platforms have their own rules and algorithms that you should respect. You are limited by someone else's rules.
And although you can realistically do a lot with very little, you certainly don't want to focus on just one detail. You don't offer just one product or service in your business, do you?
Growth requires a lot of effort and commitment, but equally, by combining all the tools at your disposal, you can have a very successful marketing campaign, and your strategy will not be one-sided.
Do not limit yourself, and do not tell yourself that what you have is enough, because there is always room for growth. Everything depends on you and your perception, i.e. whether you always see your future in the same position or you want to progress.
For more information or advice, feel free to contact us today – we'll build a social media strategy for you or help you create a website and content that deliver results.
Sources: Statista, eMarketer