All search engines have their own rules and ways of ranking your website. If your page has a worse and worse position every time you check it, or if it "doesn't even exist", that means you need an SEO agency. But if you want to solve SEO immediately and right now, you should know that it's not that kind of digital marketing.
With the sounds of the "Orinoco Flow", your website is sailing away into the vastness of the Internet...
Wondering why?
It's because you don't take care of it.
While you're sailing further and further, i.e., your website's ranking on Google is falling - you need a lifeline, a light in the dark, an idea, or anything.
And we know what you need - an SEO agency.
Why is your website ranking down? The most important reason is that it has no visitors, and SEO will lead users to it.
We know, now you are thinking - I urgently need SEO. Well... No.
Why no? For one simple reason – SEO is a long-term process.
It would be a bit hard to explain if you don't know anything about SEO. SEO is something that will bring traffic to your website, but only in a few months... And then how do you "sell" it effectively?
In our market? With difficulty. Kudos to those who understand the need for an SEO agency, and kudos to those companies and individuals who know they need SEO... But there aren't many of them.
SEO (Search Engine Optimisation) is not just a set of techniques that look like tricks. SEO ensures the visibility of your digital footprint in that same vastness of the Internet.
SEO is the process of optimising your website to improve its visibility for relevant searches. In a world where the first page of Google used to receive up to 95% of web traffic, being invisible means being irrelevant.
Because it was known that no one went to the second page of Google, only those who were really desperate (at least that's what one of the main jokes said about it).
We are writing all this in the past tense because...
As you may have noticed, Google removed pagination on the browser and introduced the option of infinite feed or infinite scrolling (Google Continuous Scrolling).
This was done because it was "wanted to provide a continuous user experience".
So, there is no more navigation through the content of the pages; you must "scroll down" until you find what you need or lose the will to search.
Users were not enthusiastic, similar to when Google tried to terminate the "I'm feeling lucky" button.
This search approach is considered tiresome for now, but the end result still needs to be seen. We will all get used to it and won't even remember how Google used to have a "bottom" and pages.
Back to SEO - SEO used to focus mainly on keyword stuffing and backlinks, aiming to improve website visibility.
Today, SEO is almost an Olympic discipline. An effective SEO strategy includes user experience, mobile device optimisation, and high-quality, relevant valuable content to those who read it.
If your page is not visible on Google, it is a sign that your SEO is non-existent, outdated, or not good enough.
How will you know your station is "not visible" on Google?
Your website traffic has dropped, or there is no traffic at all. Thus, there are no web visits, conversions, or sales.
What could be the cause of this? Bad SEO.
If your SEO is not good, it means that you either never had it or gave up at some point and did not update it.
It could also be that Google started an algorithm with which the value of your page "dropped". Or your competition is simply better (read: doing SEO). Or your content is outdated and inadequate.
What should you do? Sound the alarm!
Don't. React in time. Hire an SEO agency that will first make a complete diagnosis of how the problem on your web can be solved.
An SEO agency will identify the problem and suggest strategies to revive your online presence and make you visible to your target audience.
Visibility will bring the desired interactions, purchases, bookings, reservations, inquiries, and subscriptions to the newsletter...
In the sea of digital marketing and SEO agencies, your task is to choose the one that will suit you best.
And how will you actually recognise a quality SEO agency with which you will be able to work successfully and productively:
And if SEO were an Olympic discipline, it would be a marathon.
Search engine optimisation (SEO) is a slow process that takes time, work, and patience - but is ultimately worth your while. For SEO, you must be patient and set realistic expectations (albeit marathon ones).
So nothing can be done urgently here.
Why?
Because SEO takes time.
Google and all other search engines use highly complex algorithms to rank websites, and it takes time for your SEO to be recognised and for the algorithm to "rate" it.
If you want to lay a good foundation for your business's sustainable growth and the success of your entire online presence, let it be SEO (and it should be).
Contact us if you need advice on what to do and how to achieve the results you want.
Questions you should ask an SEO agency before you even start working with them.
Ask the SEO agency to provide specific examples of what they have done in your industry and how they successfully solved any challenges they may have faced.
Ask for details about the strategies, how they approached them, how they implemented them and the results they achieved so that you have proof of their success.
Ensure they use KPIs (Key Performance Indicators) relevant to your business goals. Understanding the methods of measuring success will help you evaluate the effectiveness of your campaigns.
It is essential for you to understand how the SEO agency conducts keyword research for your niche. The agency should explain its process and/or the tools it uses in detail.
Set your expectations regarding communication and how often you expect reports on progress and/or possible difficulties.
Find out which tools and software the SEO agency uses to analyse and monitor the effectiveness of SEO strategies. Of course, better tools mean a better campaign.
An SEO agency's services should fit into your budget, so clarify the pricing and payment structure details in advance. You need to understand all the costs to evaluate the profitability of this investment.
Be sure to find out what qualifications and experience the person or team members in charge of your project have. Knowing their expertise will give you added confidence in their abilities to manage your SEO campaign.